ART DIRECTION & CONCEPT DEVELOPMENT
MANUAL VS. AUTO - TOYOTA GR86 LAUNCH VIDEO & SOCIAL CAMPAIGN
Concept Development and Art Direction for the launch of the all-new 2022 Toyota GR86.
Director: Alex Bernstein
DP: Will Roegge
Editor: Volkert Besseling
MANUAL VS. AUTO
Concept Development:
While the trend towards automatic vs. transmissions persists in the automotive industry, the Toyota GR86 deserves recognition for continuing to cater to the unwavering manual transmission drivers as well.
This concept celebrates the all-new GR86, which embraces both transmissions.
Which will you choose?
SOCIAL CAMPAIGN
The GR86 Launch video was designed to be utilized not only on Youtube but also on Toyota’s social media channels - sparking playful conversations about the battle between the transmissions as well as providing a platform for enthusiasts to declare their loyalties.
ENTHUSIAST RECEPTION
The effect of the campaign was an outpouring of support for GR86's specific offerings. Audiences on all platforms gravitated towards the manual transmission and what it means for Toyota to continue catering to its enthusiast audience
